we build stuff that runs on the Internet (intranet)
Contact Us

Integrating MailChimp with existing systems

A couple of our clients wanted to use MailChimp but didn’t want to vest entire control of their contacts list to a 3rd party application

Building an in between controller for MailChimp

We built a central application that manages all contacts so that MailChimp is not used for manually updating contact details.  But the integration is 2 way so if a contact unsubscribes from a mailing the main application is updated.  Some of the advantages of this approach are:

  • Minimise duplication.  The central application can synchronise all updates for your contacts details from your various internal systems
  • Avoid data islands.  If you run MailChimp independently you risk creating an island of data cut off from your other systems
  • Extended Analysis. MailChimp has good but finite segmentation of contacts.  A separate database means you’re not limited to MailChimp if you want to analyse and categorise in more sophisticate ways
  • Control. You’re not tied in to MailChimp.  If MailChimp goes out of business, or you’re not happy with the service, you have control of all your contacts to subsequently replace the MailChimp element
Integrating MailChimp via the api